Head of Marketing (Financial Services)

Lowongan Kerja Head of Marketing (Financial Services) PT Traveloka Indonesia
Create vision and long term strategy for Financial Service marketing in order to achieve business goals.

Provide overall guidance on adaptive strategy to respond towards movement in the market; Set the standard to influence the market as necessary

Takes responsibility for creating and maintaining product and business product and positioning with the goal to become the market leaders of each product category.

Lead the effort of knowing our customer and their behavior through systematic and periodic marketing/ customer research initiatives.

Cascade marketing strategy and provide direction and guidance in product marketing, channel marketing initiatives.

Form and maintain relationships with key internal and external stakeholders to ensure buy-in and cooperation with marketing initiatives.

Collaborate with the partnership team for joint marketing collaboration with other merchants/brands.

Create/ establish necessary processes and systems in order to effectively roll out marketing initiatives, including working with product, data, and engineering to build efficient marketing technology tools and processes..

Manage and control overall marketing budget and its distribution to various products and campaigns.

Act as arbitrator and final decision maker for marketing discussion/ argument/ alternative and give a rationale and easy to accept explanation of the taken decision.

Drive execution of marketing strategy and initiatives to reach set targets, and take accountability for the Financial Services marketing outcome and target achievements.

Manage resources and performance within the marketing function in terms of designing the organization structure and defining the key capabilities required, selection of talents, and development of the team